How marketers can fulfil their regulatory obligations – and still develop brand collateral at speed and scale If you’re in charge of marketing in a highly regulated industry – such as Insurance, Financial Services, or Healthcare – then this mini-guide is for you. Why? Because you may find that compliance considerations can slow things down.…
Retaining control over your brand in the digital era can be tricky; it can be especially difficult for marketers to make sure that their brand materials are being used correctly. A collaborative whitepaper between The Drum and Brandworkz – ‘When it comes to brand strategy: Control is King’ – looks at how marketers are delivering targeted communications,…
The numbers have been processed and the results of the Brandworkz Brand Fitness Survey 2019 are now in! Over the summer we ran our annual “Brand Fitness” survey to investigate how active the systems and processes leading brands are using to manage their brand day-to-day. Some of the key takeaways from the research were: 85%…
Here at Brandworkz, we believe that a well-managed and consistent brand is one of the holy grails of business. It’s a huge asset for your company, and one of the keys for driving value. Good branding and great brand management are the key drivers of sustainable differentiation, sales and brand value. Brand Management software can…
It’s no surprise to see that in an increasingly globalised world, companies are paying more and more attention to the value of their brand and how it affects their overall company value. Despite this, however, some sectors are still struggling more than others with how to balance long term “brand building” with short term sales…
Like most things in life that are very important, brand consistency is difficult to achieve. These days customers are overwhelmed with messages from brands looking to catch their attention, and it is only getting worse. More messages, more marketing and more brands are always around the corner. Add to this the fact that those who…
We have crunched the data and the results are in! In December 2019 we conducted our brand management survey on over 3,000 brand marketers to find out their opinions on brand identity and its usage within their businesses. The survey results have given us a very insightful view of how vital marketers view good brand…
